News — PatentTroll

Remember subliminal advertising? The idea was that a movie theater operator would splice a single frame showing a bucket of hot buttered popcorn into a movie, which moviegoers would see and process on a subconcious level and rush to the concession stand to buy the tub o’ petrochemical-glazed starch they suddenly craved. It may or may not work on humans, but it appears to work on cars with advanced driver assistance, which can be spoofed by “phantom street signs” flashed on electronic billboards. Security researchers at Ben Gurion University stuck an image of a stop sign into a McDonald’s ad...