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Otto has started taking bath time seriously. He asks for a bath several times a day and he wants to stay in there for hours. We've been accumulating more bath toys and are struggling to keep the bath tidy and organised. How do we store all the bath toys in a way that is hygienic, ordered and accessible to the child? We haven't mastered bath toy storage or organisation but this is what our children's bathroom currently looks like. We are striving to: Encourage independence: We decant bubble bath, liquid soaps and shampoo into smaller easy to use squeeze containers,...

Mattel has reported its fourth quarter and full year financial results for 2021, which show the company is firmly in growth mode. Over the full year, Net Sales were up 19% as reported, and 18% in constant currency – the highest annual growth rate in decades. Mattel EMEA was the fastest-growing region; for the quarter, Gross Billings increased 18% with POS up Mid-Single Digits, and for the full year, Gross Billings gained 20% with POS up Low Double Digits. In Q4, Mattel was the number-one toy company globally, with three of the top seven properties. Barbie was the number-one overall toy property...

It’s time for the kids to head back to the classroom, and whether you need to make space in the closet for clothes that actually fit or if you’re looking for a more sustainable way to shop, consignment is your answer. We’ve got every option out there from in-app selling to designer duds on a dime and even a place to sell old toys. Scroll through the list below to find out what the best online consignment shops have to offer, and get ready to outfit your kids on the cheap. Kidizen Kidizen is a socially-driven parent-to-parent marketplace where you’ll...

Set aside the conversation hearts (except when experimenting … see idea #3) and show your kiddos how much they mean by filling the day with oh-so-sweet activities and games. From playing musical hearts to making suncatchers to concocting potions, the following ideas are fun ways to share the L-O-V-E. photo: Deirdre Smith 1. Play a Heart Counting Game It’s craps meets math with a clever counting game from Kids Activities Blog. Roll the dice then add the same number of beans to the heart. The first overflowing heart is the winner! Play again and again — it’s a lovely (and educational)...

No matter how much they might love their kids, at some point, parents need to learn to draw firm boundaries. You can’t still baby your child when they’re in their 20s, 30s, and…40s. Except, unfortunately, there are some helicopter parents who do that.Today we’re featuring some of the most extreme cases of helicopter parenting ever, as shared in this viral r/AskReddit thread. Scroll down to see just how intense some parents can get when it comes to protecting their little (and not-so-little) munchkins from the big bad world. And if you feel like sharing, why not tell us about the...